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# brookscomm

We provide integrated Tech PR and Digital Marketing services that create awareness, enhance reputations and generate sales for brands.

## Sitemaps

- [XML Sitemap](https://www.brookscomm.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Advice On Creating Successful Events](https://www.brookscomm.com/advice-on-creating-successful-events/) - We have held hundreds of media events for clients in differing industries over the past three decades. Here are some top tips for creating a successful event.Visualise your goalWhat do you want to achieve? Knowing and understanding what media coverage you want to gain helps you define your target audience, timescales, budget, impacting choice of
- [Practice makes perfect for ice sphere maker testing](https://www.brookscomm.com/practice-makes-perfect-for-ice-sphere-maker-testing/) - Solenco Life UK’s prototype ice sphere maker came in handy over the sweltering bank holiday weekend, as brookscomm’s Gina tested it at home in real UK condition ... Solenco Life UK’s prototype ice sphere maker came in handy over the sweltering bank holiday weekend, as brookscomm’s Gina tested it at home in real UK conditions. A natural fit for a favourite whisky serve, the round ice spheres take longer to melt than smaller cubes, helping to chill the drink without diluting it
- [Surrey Research Park](https://www.brookscomm.com/surrey-research-park/) - A leading UK science park needed a Tech PR agency with expertise in raising the profile and awareness of STEM companies to help commercialise innovation.
- [Blink and Amazon](https://www.brookscomm.com/blink/) - Blink, a US consumer tech company, needed a Digital PR agency with digital marketing experience to launch the brand in Europe. Find out how they get on.
- [Smart home technology and sustainability takes centre stage at the Ideal Home Show 2025](https://www.brookscomm.com/smart-home-technology-and-sustainability-takes-centre-stage-at-the-ideal-home-show-2025/) - We previewed the Ideal Home Show 2025 and spotted key trends in smart home innovation, energy-saving tech, and consumer interest in sustainability.
- [Intern Life At brookscomm!](https://www.brookscomm.com/intern-life-at-brookscomm/) - Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all… My time at brookscomm As I’m a politics undergraduate, I am frequently asked “So, do you want to be an MP then?”. Whilst I absolutely love studying politics, a career in that field is not my
- [Promoting expertise to provide effective integrated Marketing Services](https://www.brookscomm.com/promoting-expertise-to-provide-effective-integrated-marketing-services/) - We are delighted to announce the promotion of Michael Bull to the newly created role of Digital Marketing and Integrated Services Director. Read more.
- [Think BIG with your communications strategy](https://www.brookscomm.com/think-big-with-your-communications-strategy/) - Since its inception, PR has involved managing and enhancing the reputation of an organisation to its target audience via influencers such as key stakeholders, partners, analysts and the media. The overall objective is to raise the organisation’s profile to support the sales and marketing cycle. Though the core principles haven’t changed, the methods of communicating
- [Why your image matters](https://www.brookscomm.com/why-your-image-matters/) - When you see content from a new brand for the first time, you immediately form an opinion. Whether it be consciously or sub-consciously, it happens. This will then be swayed and moulded by every piece of content you see from then on, effecting buying behaviour, word of mouth, advertising and PR. If you feel strongly
- [Why integrating business communications matters](https://www.brookscomm.com/why-integrating-business-communications-matters-in-2018/) - Customers don’t think of brands in terms of digital marketing, advertising, PR or social media, so neither should you. Successfully integrating these communication disciplines makes sure your brand messaging is consistently more effective. Integrated comms is not easy though. It’s especially hard for smaller organisations where there’s less resource or expertise. At first glance it
- [The Man Who Ignored Technology & Saved The World](https://www.brookscomm.com/the-man-who-ignored-technology-saved-the-world/) - Technology systems are an integral part of modern business life, providing us with constant, useful data, however data needs proper analysis and interpretation to be reliable and useable. The best results are achieved with a combination of the effective analysis of good data, human intervention and intuition to instil a reality check in order to
- [Ok Google, is the future really Voice Search?](https://www.brookscomm.com/is-the-future-voice-search-2/) - Technology is always evolving and the latest innovation, ‘Voice Search’ is gathering momentum, with the big players being Amazon’s Alexa, Microsoft’s Cortana, Ok Google and Apple’s Siri at the forefront. Ever asked Siri or Alexa what the weather is like? That’s voice search. Instead of typing and searching for a keyword or phrase, you can
- [The Changing Landscape of PR & the Demand for Digital](https://www.brookscomm.com/pr-the-demand-for-digital/) - No More Stuffing Envelopes! PR isn’t what it used to be. Traditional PR and its methods are still relevant, print is still in high demand, along with favorable reviews and recommendations proving to be incredibly influential. However, with increasing Social Media channels, The Independent moving to digital only, Vogue focusing on their digital magazine presence,
- [Learn new ways of reaching your customers](https://www.brookscomm.com/learn-new-ways-of-reaching-your-customers/) - In today's busy workplace people don't like being "sold to" and resent being bombarded with emails and intrusive phone calls. Successful businesses are using a new approach to reach new customers. An approach that combines the latest proven PR & Marketing tactics to reach, inform and educate your target audience about how your business solves their challenges.
- [Why You Should Enter Awards](https://www.brookscomm.com/why-you-should-enter-awards/) - You and your team have worked hard. Maybe you’ve pulled off a great launch event, gone above and beyond to provide exceptional results for your clients or produced an exciting new product. But who will know about your great efforts unless you tell the world! Also, recent surveys have demonstrated that more than 80% of
- [The Benefits of Outsourcing Social Media](https://www.brookscomm.com/benefits-of-outsourcing-social-media/) - Social media isn’t just for teenagers! Whether you are a start-up company or an established brand, utilising a variety of channels to increase brand awareness and generate leads has many benefits. In fact, the possibilities are endless. Google aside, Facebook accounts for approx. 40% of website referral traffic. Social media presents the opportunity to engage with
- [Tips for writing the best Press Release!](https://www.brookscomm.com/tips-for-writing-the-best-press-release/) - Good press releases are worth their weight in gold and are solid components of your PR and Marketing armoury. Professional press releases need to be concise, interesting, thought provoking, and, for best results, should adhere to certain industry guidelines. A press release is a public announcement that your company wishes to make to the media.
- [Social Media & Digital Marketing Glossary](https://www.brookscomm.com/social-media-digital-marketing-glossary/) - Clueless on SEO, unsure of whether you should #FF or scratching your head at the prospect of writing a meta description? Fear not, as we have compiled the ultimate jargon free Social Media and Digital Marketing glossary, ensuring you have a better understanding of these rather technical terms! With Social Media & Digital Marketing becoming
- [How PR can be measured](https://www.brookscomm.com/how-pr-can-be-measured/) - Unlike Marketing or Advertising, which have clear, measurable ‘tick-box’ outputs and results, PR is considered by many as ‘fluffy’. A common misconception is that it’s difficult to quantify and thus measure. Often, people measure the financial equivalent cost of Advertising vs the earned media achieved. However, with the convergence of PR, Marketing and Advertising, there
- [How to generate leads when you are short of time](https://www.brookscomm.com/how-to-generate-leads-2/) - Business leaders and sales and marketing professionals are often incredibly busy, short of time and are looking for quick ways to generate leads. For many of our customers this is their primary business objective and knowing where to apply your time and resource when you are in this situation is difficult, especially if you have to
- [Why you need Integrated Marketing to drive your business forward](https://www.brookscomm.com/why-you-need-integrated-services-to-drive-your-business-forward/) - Integrating Digital Marketing and PR can accelerate the growth of businesses. Discover how effective integration leads to greater efficiency and consistency.
- [Tips to improve your marketing](https://www.brookscomm.com/tips-to-improve-your-marketing/) - Businesses invest a huge amount of capital on manufacturing, shipping, and research & development but often overlook marketing. Marketing is at its most powerful when it is integrated. Consolidating your strategy with a cohesive, tailored message can produce stellar, demonstrable results. To help you understand what’s needed for successful marketing, here’s some tips: Know your
- [How to Choose a PR & Marketing Agency](https://www.brookscomm.com/how-to-choose-a-pr-marketing-agency/) - One size does not fit all, especially when making the decision on which PR and marketing agency to choose. Read our tips to help you make the right choice.
- [How to improve paid media campaign conversion rates](https://www.brookscomm.com/why-landing-pages-are-best-for-digital-advertising/) - Facebook, LinkedIn and Twitter have honed the art of targeting and content delivery to near perfection. Learn tactics on how to use them to improve conversion
- [How to maintain high standards in business](https://www.brookscomm.com/how-to-maintain-high-standards-in-business/) - With over 20 years' experience as an agency leader Mandy Brooks has built brookscomm from the ground up, gaining a wealth of knowledge on how having high standards within your company can lead to long lasting business success. We sat down with Mandy to ask her some questions about how to establish and maintain high
- [Meaco](https://www.brookscomm.com/meaco/) - Meaco, a UK air treatment appliance brand was looking for a PR agency to raise consumer awareness of its dehumidifier products. Read the brookscomm case study.
- [AVer Information](https://www.brookscomm.com/aver/) - AVer Information, a leading global technology solution manufacturer of audio visual technology, wanted to increase market share in the UK & Germany.​ Read more.
- [Audience Psychology: Messaging Development and Emotional Connection](https://www.brookscomm.com/audience-psychology-content-messaging-development-and-emotional-connection/) - Messaging and audience insights are an essential step in building your communications strategy. Find out how to understand and utilise audience insight.
- [How to look after yourself during challenging times](https://www.brookscomm.com/how-to-look-after-yourself-during-challenging-times/) - We detail ways that people can adapt and become more resilient to counter the negative effects caused by the pandemic lockdowns during 2020 and 2021.
- [Ensuring a delivery focused approach to PR and marketing](https://www.brookscomm.com/ensuring-a-delivery-focused-approach-to-pr-and-marketing/) - We are delighted to announce that we have created a new role, appointing Carys Geer as Client Services Director. Find out more about this important appointment.
- [How companies innovated to thrive during lockdown](https://www.brookscomm.com/how-companies-innovated-to-thrive-during-lockdown/) - We share with you some of our favourite ways that brands innovated to keep their businesses thriving during the Covid lockdowns during 2020. Read more.
- [Belkin](https://www.brookscomm.com/belkin/) - Belkin needed a UK tech PR agency that could raise the company’s profile, help shift market perception of the brand 7 generate product reviews in target media.
- [How baked beans and Weetabix can help your social media strategy](https://www.brookscomm.com/how-baked-beans-and-weetabix-can-help-your-social-media-strategy/) - Do you have your Weetabix with baked beans? No, we’re not going mad. If you didn't know, in 2021 a Weetabix tweet went viral (and then some)Read more.
- [Why you need to integrate PR & Marketing to drive your business forward](https://www.brookscomm.com/why-you-need-to-integrate-pr-marketing-to-drive-your-business-forward/) - Integrating Digital Marketing and PR can accelerate the growth of businesses. Discover how effective integration leads to greater efficiency and consistency.
- [Choosing the right communications partner](https://www.brookscomm.com/choosing-the-right-communications-partner-for-2020/) - As we settle into a new decade, most organisations will be reviewing their communications activities and anticipating how they will contribute to their overall business strategy over the coming years. And despite the current economic climate still looking somewhat uncertain, it’s encouraging to hear that 61% of marketing leaders are expecting budget growth throughout 2020,
- [Christmas TV ads: what are the magic ingredients needed to win the top spot?](https://www.brookscomm.com/christmas-tv-ads-what-are-the-magic-ingredients-needed-to-win-the-top-spot/) - By Mwamba Malama, PR and Digital Account Executive Every year the never-ending debate on whether the Christmas season begins in December or November causes a stir. But our favourite brands and retailers are set on making the decision for us by releasing their new Christmas adverts from early November to get us in the festive
- [Identifying the right communications practices for your business](https://www.brookscomm.com/identifying-the-right-communications-practices-for-your-business/) - A communications strategy isn’t something that any business would doubt is important, but the reality of developing it is a lot easier said than done when there is a wealth of tools and practices at a company’s disposal, with their own benefits and risks attached. This month’s issue of the Law Support Network’s Briefing Magazine
- [How sellers can make a success of Amazon Prime Day](https://www.brookscomm.com/how-sellers-can-make-a-success-of-amazon-prime-day/) - With Amazon Prime membership continuing to see double-digit growth, its annual Amazon Prime Day, held every July, is due to set new records for online sales. The event is a huge opportunity for any companies currently selling on Amazon. Traffic to Amazon increases exponentially over the two days, with Amazon Prime and regular Amazon customers
- [The Benefits of a Placement with a PR & Digital Marketing Agency](https://www.brookscomm.com/the-benefits-of-a-placement-with-a-pr-digital-marketing-agency/) - Looking for a career in PR & Digital Marketing? Our current Junior PR and Marketing Expert Aaron Jackson discusses how a placement with brookscomm has benefited him.
- [Lush quits social media: smart or a stunt?](https://www.brookscomm.com/lush-quits-social-media-smart-or-a-stunt/) - On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
- [Why there needs to be more young professionals in the workplace](https://www.brookscomm.com/why-there-needs-to-be-more-young-professionals-in-the-workplace/) - By Barney Packer, Digital Marketing and Public Relations Intern When they were just 18, young entrepreneurs from New Zealand, Jamie Beaton and Sharndre Kushor set up their first business venture Crimson Education. Crimson Education set out to be a platform that could matchmake students around the world to their perfect university – a great tool,
- [How to get the most out of Amazon's mega sales events](https://www.brookscomm.com/how-to-get-the-most-out-of-amazons-mega-sales-events/) - In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime members only and holding the event during a traditionally quiet time of year for shoppers, Amazon were about to disrupt the retail industry once more. Amazon Prime Day has been
- [Audience targeting: Walking the ethical tightrope](https://www.brookscomm.com/audience-targeting-walking-the-ethical-tightrope/) - Recent news has been dominated by stories which highlight the questionable tactics of some companies, in covertly harvesting user data from social media channels which informs their approach, enables them to target their communications based on profiling and, ultimately, influences opinion. All of this is especially pertinent as we approach the looming GDPR deadline –
- [Fake News & Alternative Facts](https://www.brookscomm.com/fake-news-alternative-facts/) - The world of communications is continuously evolving. With the internet and social media, anybody and everybody can voice their opinion, establish themselves as content creators and distribute articles. Buzzfeed has been criticised for reporting unsubstantiated and unverified reports, raising doubts about the ethics of the publication. Everyone is a content creator With platforms such as
- [Celebrating International Women's Day with two successful brookscomm women](https://www.brookscomm.com/celebrating-international-womens-day/) - Congratulations on CPD success to Jo and Nirvana! After what they describe as a whirlwind few months, Jo and Nirvana have successfully completed the Chartered Institute of Public Relations continuous development scheme, or, CIPR CPD scheme as it is better known, and achieved 60 CPD points each! With technology innovations impacting the business world, PR and
- [Fixmestick virus removal device prize draw!](https://www.brookscomm.com/fixmestick-virus-removal-device-prize-draw/) - Did you know that one in three PCs running Windows software are infected with malicious software and that one million new forms of virus and malware are created every week? Computer malware robs your laptop/PC of its resources, causing it to become slow and unresponsive. Viruses are easily automatically installed on your laptop/PC by downloading
- [Blogging for Business](https://www.brookscomm.com/blogging-for-business/) - Showcase your brand's personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to offer tips, advice and opinions on topical issues and trends affecting your sector. By talking about things that matter to your customers within a blog format you increase the chances
- [Tech PR & Marketing professionals – a breed apart](https://www.brookscomm.com/techprmarketing_professionals_a_breed_apart/) - Not all PR & Marketing professionals are the same. In the tech sector these people have unique skills that make them stand out from the crowd. For instance: The ability to translate complex tech functionality into customer centric solutions An understanding of tech buyers decision making influences & processes Using segmentation tactics to define and
- [Why networking still matters](https://www.brookscomm.com/why-networking-still-matters/) - Humans are social animals and networking is a crucial part of life. From a young age, we learn to network effectively, enabling us to survive and thrive in the modern world. Just as in life, effective networking in business is vital to enhance reputation and expand connections. According to Virgin.com, via hubspot, a staggering 95%
- [Twitter: How to](https://www.brookscomm.com/twitter-how-to/) - Love it or loath it, Twitter is a remarkable tool for creating awareness for your brand, interacting with customers and generating buzz. Better yet, it’s free! Used correctly, Twitter is a fantastic tool which can be used in a multitude of different ways. Creating and cross-promoting engaging and relevant content to followers, is what it’s
- [When average is awesome](https://www.brookscomm.com/when-average-is-awesome/) - As if I don’t write enough at brookscomm I have taken up a hobby of writing music gig reviews. My latest one appeared online yesterday: Review of Average White Band at Ronnie Scotts This one was a particularly special night, I am lucky enough to know one of the band members, and he kindly invited
- [Diary of a PR newbie](https://www.brookscomm.com/diary-of-a-pr-newbie/) - I'm currently studying for a career in Marketing and recently spent some time with the team at brookscomm team to learn about what goes on at a busy PR and Marketing agency. Here's my account: Wednesday 27/08/2016 On arrival at brookscomm I was greeted by the team, they instantly made me feel welcome and comfortable
- [Charity concert music review. Surrey Advertiser](https://www.brookscomm.com/charity-concert-music-review-surrey-advertiser/) - A hobby of mine is attending concerts and writing music reviews. I've done over a dozen of these now and I'm pleased to say, that the reviews are never edited by the paper. It shows that if you keep to the brief and the wordcount things are printed as you want them to be!
- [Surrey's latest chartered PR practitioner!](https://www.brookscomm.com/surreys-latest-chartered-pr-practitioner/) - I was delighted to learn recently that as an accredited practitioner who has kept up my CPD I was able to attend a Chartership day and get Chartered. I recently completed the Masters Level Diplomas in PR and internal communications which gave me confidence to put myself forward for the assessment – but must admit
- [Marketing and PR Excellence 2014: Coverage in the Guardian](https://www.brookscomm.com/marketing-and-pr-excellence-2014-chaz-brooks-communications-in-the-guardian/) - “Rapid technological and social changes in the market mean everyone can to a certain degree ‘do their own PR’ using cost-effective tools” Mandy Brooks recently contributed to the Guardian for their Small Business Showcase series. Over the past eighteen months, we’ve diversified from providing just pure PR to offering marketing workshops. This was in response
- [Season's Greetings](https://www.brookscomm.com/seasons-greetings/) - We wish everyone peace and happiness at this special time of year, and send you every best wish for 2015. This year we have not produced a Christmas card but we have made a donation to the charity Action Duchenne which is a condition affecting Leon, the son of Louise and James, our friends from
- [Your Guide to Email Marketing Best Practice](https://www.brookscomm.com/your-guide-to-email-marketing-best-practice/) - Some recent claims... Targeted email campaigns which are personalised to subscriber needs – drive 9 times more revenue and deliver 18 times more net profit than broadcast e-mailings (Source: David Daniels. Research Director, Juniper Research) In survey, 70% companies ranked Email as excellent or good. 79% for SEO (e-consultancy) Best practice should yield a 36%
- [HOW TO GUIDE: Customer testimonials](https://www.brookscomm.com/how-to-guide-customer-testimonials/) - Customer testimonials are a fantastic endorsement of the great service that you offer and the value that you bring. With platforms like LinkedIn, it’s easy to endorse and recommend each other, and third party praise greatly enhances your personal and your business reputation. When you’ve worked hard to provide an exceptional service, it’s extremely rewarding to
- [HOW TO GUIDE: Internal Communications Campaigns](https://www.brookscomm.com/how-to-guide-internal-communications-campaigns/) - How many companies, even PR companies, have a detailed comprehensive approach to their External communications strategy but forget about their own Internal Communications? Sadly, probably too many! Internal Communications encompasses everything from setting up basic communication processes enabling staff to get the daily job done, to the facilitation of more strategic and creative brainstorming and
- [Value for Money Marketing Tips](https://www.brookscomm.com/value-for-money-marketing-tips/) - For us, value for money marketing is all about spending 80% of your time and effort on the most important activities. It can be all too easy to get carried away with the latest fads and buzzwords, to get bogged down particularly with Social Media, and end up being distracted from the main aims. From
- [All I want for 2014 is.... a happy customer!](https://www.brookscomm.com/all-i-want-for-2014-is-a-happy-customer/) - As this time of year comes around again, we are all likely to be more receptive to the messages that tell us about the ones to watch in 2014 and New Year Resolutions. So following the vein of those traditions which encourage us to reflect, to make some personal promises about change and to make
- [Getting inside the Mind of the B2B Buyer](https://www.brookscomm.com/getting-inside-the-mind-of-the-b2b-buyer/) - Fresh from a webinar yesterday run by B2B Marketing in partnership with Base One which revealed some findings based on the results of a survey of 500+ European business buyers who had signed off at least 20K of contracts with suppliers in the past 12 months. A report is available aptly called the Buyersphere which
- [Service industries. Good for export](https://www.brookscomm.com/service-industries-good-for-export/) - According to recent statistics, nearly a quarter of European SME's export or have exported at some point during the last three years, mostly within the EU. However, countries such as Russia, Brazil, China and India offer huge market potential. It is estimated that the BRIC group will account for about 60% of world GDP by
- [The Man behind the Name... Chaz Brooks](https://www.brookscomm.com/the-man-behind-the-name-chaz-brooks/) - Today, we chat to our very own Chaz - to get his views on how PR has changed over the years. How did you get into PR? After a marketing degree, and from a retail management background, I moved into general marketing as marketing manager for two technology companies in the early 90s, then I
- [The Olympic Torch comes past our office :-)](https://www.brookscomm.com/the-olympic-torch-comes-past-our-office/) - There was much excitement at CBC towers on Friday afternoon when the Olympic Torch came to Guildford, for its last stop outside London. We were chuffed when we realised a while ago, that it was going to come past our office. For those of you who know Guildford, our office is on the Upper High
- [Work Experience Students….the future of PR is in safe hands…:-)](https://www.brookscomm.com/work-experience-students-the-future-of-pr-is-in-safe-hands/) - We are so pleased that so many students have shown an interest in our company this year. We have received some really interesting letters and placement requests from some intelligent and talented individuals. Client commitments and workloads made it difficult to offer any places this year but we have managed to rearrange things a little
- [Thoughts about Internal Business Cultures](https://www.brookscomm.com/thoughts-about-internal-business-cultures/) - Our thoughts on how to create a winning culture are published on Business Zone. Please link through to: http://www.businesszone.co.uk/topic/sales/how-create-amazing-business-culture/42507 Feel free to contact us on 01483 537890 for any help that you may need in sharing and communicating your business values to bring greater ROI to your customers and stakeholders.
- [LUSH’s Fight Against Animal Testing: Brilliant marketing or a PR stunt too far?](https://www.brookscomm.com/lushs-fight-against-animal-testing-brilliant-marketing-or-a-pr-stunt-too-far/) - On Friday, LUSH erupted with its controversial ‘Fight Against Animal Testing’ campaign video to promote the issue of Animal Testing in the cosmetics industry, urging people to go into its stores and sign the EU petition against animal testing. The campaign video depicts passers-by’s reactions to a display in Lush's Regent Street store of a
- [CBC flying the flag for Great Britain](https://www.brookscomm.com/cbc-flying-the-flag-for-great-britain/) - It’s been announced this week that according to recent figures, we are officially out of the financial crisis. The UK economy has emerged from recession – we’re the last major economy to leave it, but we got there! The recovery may be slow and growth is gradual, but it’s been said that our best prospect
- [A thought from us on the Budget...](https://www.brookscomm.com/a-thought-from-us-on-the-budget/) - Yesterday's budget from Chancellor George Osborne has got everyone talking...so we thought we'd share a thought from us.. Something that stood out to us was how promising the upgrades in travel sounded, alongside the funding for “superfast” broadband and wi-fi in UK cities. It’s really encouraging to hear about the investment into the improvements of
- [Advertising vs PR](https://www.brookscomm.com/advertising-vs-pr/) - I’ve seen a lot of new adverts this week, and it’s really got me thinking about the value of advertising as opposed to PR. We live in a world where advertising surrounds us constantly. Whether its banners on the side of the road, adverts on the TV, posters on public transport, pieces in magazines...everyone knows
- [Lessons from 'The Blackberry Crumble'](https://www.brookscomm.com/lessons-from-the-blackberry-crumble/) - No doubt you will be aware of the technical problems that Blackberry has had this week – millions of Blackberry users across the globe have been without the now famous… or infamous (if you believe that it was the cause of the recent rioting in the UK’s cities) BBM (Blackberry Messaging), email and internet since
- [A week in PR](https://www.brookscomm.com/a-week-in-pr/) - Thoughts from Darcie on her week of work experience with us here at CBC... :-) "For my work experience week, I was lucky enough to have the opportunity to work at Chazbrooks Communications (CBC). Before coming into work, I had little knowledge about what PR was and what would be involved but since I have
- [How to Keep Clients](https://www.brookscomm.com/how-to-keep-clients/) - Here at CBC, we know for sure that the way a business handles relationships with its customers has a profound effect on its prosperity. Apparently, 68% of customers stop doing business with a particular company because of an attitude of indifference towards the customer by employees (Mcgraw Hill) and according to the Office of Consumer
- [The Social Media Revolution](https://www.brookscomm.com/the-social-media-revolution/) - "LOL, just DM me on Twitter. I'll download the GPS app on the iPhone and I'll see you there!" What on earth is that all about? Ask a teenager as they may be able to tell you. When I started working in marketing over 20 years ago there was no Internet, Email, or even mobile
- [Chaz goes to the big city](https://www.brookscomm.com/chaz-goes-to-the-big-city/) - Surrey goes national at the British Chambers of Commerce conference A delegation of four Surrey businesses, plus Surrey Chambers Chief Executive Louise Punter, went to the British Chambers of Commerce annual conference last week. All were eagerly awaiting presentations from top politicians and business leaders. George Osborne, Vince Cable and Ed Milliband were on the
- [How to create a Website that engages with your Customers ...](https://www.brookscomm.com/how-to-create-a-website-that-engages-with-your-customers/) - If you are creating your own website, keep it as clear, simple and intuitive as possible. Focus on the following: 1. Have you identified who you’re appealing to and what values and messages the site will communicate about your business? How do you want to appear to your target audience? Colour, typography, imagery and layout
- [Top Tips for Managing your Time](https://www.brookscomm.com/top-tips-for-managing-your-time/) - So much is said about the value of effective time-keeping and for good reason. But how easy is it for those good intentions that you brought away from your Time management course to get forgotten about? We would like to revisit the role that commitment and attitude have as the driving forces behind good time
- [Sleeping, snoring and tweeting from a sleeping bag .....](https://www.brookscomm.com/sleeping-snoring-and-tweeting-from-a-sleeping-bag/) - When the Surrey Chamber of Commerce CEO Louise asked me to do her a favour I suppose I should have listened properly. She said "Chaz, I'm busy that night, but someone from the Chamber should support the Guildford YMCA boss Pete Brayne at his charity sleepout in a few weeks time." I thought "okay, Louise
- ["Good wine makes good blood" A reflection on wine and Italian culture from CBC's Italian office ....](https://www.brookscomm.com/good-wine-makes-good-blood-a-reflection-on-wine-and-italian-culture-from-cbcs-italian-office/) - The vino sciolto (or vino di casa - House wine) that you get in our local restaurants, collected from the local wine producers and best consumed fresh, tastes great and should cost very little. It's only when you want to impress that you would choose something from the Wine list, for a wedding or big
- [Innovate – don’t just regulate – to resolve the banking crisis – an SME’s view](https://www.brookscomm.com/innovate-dont-just-regulate-to-resolve-the-banking-crisis-an-smes-view/) - Thanks to Robert Peston for the heads up on Twitter and for Britains banks: too big to be safe’ on BBC 2. Some very interesting insights from the Deputy Governor of the Bank of England who thinks, “something has gone wrong with the very heart of capitalism” The Problem Faced with financial catastrophe, we used
- [Chaz Brooks is sleeping rough](https://www.brookscomm.com/chaz-brooks-is-sleeping-rough/) - Chaz Brooks is sleeping rough. They say times are tough at the moment, don't they? On Saturday January 29th Chaz will be joining other hardy volunteers and sleeping rough OUTSIDE Guildford Cathedral. It will not be pleasant and will probably be raining or snowing. Chaz is doing this to raise funds and attention for the
- [Customer service is alive and kicking](https://www.brookscomm.com/customer-service-is-alive-and-kicking/) - Having lost our water supply, due to a leak in the main pipe further down our country lane, a quick call to South East Water 24 hour helpline, resulted in an engineer fixing the problem within the hour of my call. What was particularly impressive was that it was dark, cold and snowy , and
- [PR crisis management -- the Jeremy Hunt incident on Twitter.](https://www.brookscomm.com/pr-crisis-management-the-jeremy-hunt-incident-on-twitter/) - Mistakes happen, ask Jim Naughtie. It's how you respond to a crisis that matters, and although Jim committed the worst spoonersim possible with poor Heremy Junt's name does the person responsible for the BBC "Today" programme's twitter account need a little crisis PR management refresher? If you have a PR crisis: * Don't panic *
- [All about Good Teamwork](https://www.brookscomm.com/all-about-good-teamwork/) - We are never tired of telling the world how important team work is. And how bonding is the best part of our job, linking with like-minded journalists, for the benefit of our clients, their customers, their prospective customers and of course for ourselves as a team :-) Over the past couple of months, Training has
- [New! International PR Affiliations](https://www.brookscomm.com/new-international-pr-affiliations/) - As well as delivering cost-effective results-driven campaigns to our Local and National PR clients, we have been building up close affiliations with other like-minded partner agencies across Europe, USA and Asia so as to be in a position to offer a global reach when required. For those of you who didn't know, we are also
- [Exclusive .... Home Secretary drinks whilst on duty!](https://www.brookscomm.com/exclusive-home-secretary-drinks-whilst-on-duty/) - Last Friday saw the launch of an initiative to boost the Town Centre of Maidenhead. The high profile campaign launch was launched by the Home Secretary, Theresa May. CBC's newest client, Pig in a Poke, supplied the wine for the event and Enjoyment Executive (wouldn't we all love to have a job and job title
- [One size doesn’t fit all! How to choose your PR agency](https://www.brookscomm.com/one-size-doesnt-fit-all-how-to-choose-your-pr-agency/) - Chaz shares his tips to help businesses in making the right choice when it comes to selecting a PR agency. • Let's start simple. The first think to look out for in a PR agency is whether they listen to you. You will soon know by how significant their questions are. • The second thing
- [Together Everyone Achieves More](https://www.brookscomm.com/together-everyone-achieves-more/) - Our MD, Mandy, was recently asked for her thoughts on what it means to be a Manager and how skills can be improved. ... What do you think is the general state of management skills in SMEs today? "I think that managers have a real gap when it comes to people skills. Apprenticeships in leading
- [Top Tips for Effective Presentations](https://www.brookscomm.com/top-tips-for-effective-presentations/) - At CBC, we have been asked to present at many New Business Pitches over the years, as well as presenting at Local Seminars - sharing PR Advice as part of Business Forums and also internally through our In House Training Programmes. Here are some tips, which we have learnt over the years and which we
- [Had a great day yesterday at our Dane-Elec launch of the new myDitto product](https://www.brookscomm.com/had-a-great-day-yesterday-at-our-dane-elec-launch-of-the-new-myditto-product/) - ...A good group of favourite journos came to the Institute of Electronic Engineers for a press briefing. Then we went on the London Duck Tour. Everyone had a good time. I'd been on the Duck Tour of Liverpool before with my kids -- and they had enjoyed it. It seemed like all the adult journos
- [Top 5 Tips for Managing Cashflow](https://www.brookscomm.com/top-5-tips-for-managing-cashflow/) - Here are some tips we wanted to share with you for managing cashflow. At CBC, We are committed to providing our clients with a strategic cost effective results-driven service that adds value to their businesses. And we know how vital a role cashflow plays in the life expectancy of any business. 1) Bill as soon
- [Funky Gadgets at the GS Live](https://www.brookscomm.com/funky-gadgets-at-the-gs-live/) - Last week, I spent a good part of my time at the "Gadget Show Live" in Birmingham, which reflects how huge the market for gadgets really is. The show was probably at least four times bigger than last year! It’s a fun place to be, surrounded by loads of the most diverse useful and useless
- [Tea, Curry & Football](https://www.brookscomm.com/tea-curry-football/) - Nobody enjoys work experience, or at least nobody is supposed to. I, however, have had a thoroughly enjoyable week with CBC. How much of this was actually down to finding out about working at a PR company is debatable, but watching Manchester United crumble at the feet of Bayern Munich was enough to make any
- [Hush puppies and slip-ons](https://www.brookscomm.com/hush-puppies-and-slip-ons/) - Last week I went to the British Chamber of Commerce national conference in London. Truth be told I was not particularly looking forward to it. But I was pleasantly surprised and the quality of the speakers and the debate was first rate. Top of the bill was a very heated debate between Lord Peter Mandleson
- [The golden days are over](https://www.brookscomm.com/the-golden-days-are-over/) - The golden technology years are most definitely over. Whereas back in 2001 the market was still growing like crazy, we now face a saturated market with increasing competition and rivalry. A good industry indicator is to go to CeBIT and see for yourself. CeBIT in Hanover used to be one of the biggest technology shows
- [I was asked to write a profile for the local paper](https://www.brookscomm.com/i-was-asked-to-write-a-profile-for-the-local-paper/) - Currently President of the Chamber of Commerce, in his day job Chaz runs a public relations and marketing firm based in Guildford, promoting clients locally, nationally and internationally. He was brought up in West Sussex and then went to college and lived in London for ten years. He has lived and worked in Guildford for
- [Pancakes, Cobbles and Charity](https://www.brookscomm.com/pancakes-cobbles-and-charity/) - When I told my brother-in-law we were entering a charity pancake race he said "What is that? Do you have to make pancakes as quickly as possible?" Presumably he has been watching too much Saturday Kitchen and thinks that pancakes are omelettes. The pancake race is, of course, one of those splendedly eccentric British traditions
- [How will you Face(book) 2010?](https://www.brookscomm.com/how-will-you-facebook-2010/) - Welcome to 2010, can it really be ten years since the Millennium and that party? One of the biggest advancements in business communication over the past ten years has been the use of the Internet and, specifically the rise of social networking. Led by non-business sites this is now pervading the business world and is
- [Eye implants and loads of interviews](https://www.brookscomm.com/eye-implants-and-loads-of-interviews/) - At CBC, we have been incredibly busy over the last couple of weeks and we are really loving it. One amazing thing that we have recently helped launch is a new breakthrough in lens implants (for the eye) for one of our clients, who is a top eye surgeon. The technology behind the lens is
- [Royalty, movie stars, paparazzi,and curry.](https://www.brookscomm.com/royalty-movie-stars-paparazziand-curry/) - Last night we arranged the media for the Royal Rajasthan Gala Dinner at the Banqueting House in London. It was a glittering occasion and began with a red carpet paparazzi crush to get photos of the attending royalty and celebs. A couple of the expected celebs did not show as is their right, but others
- [A good brief can be the key to a great campaign](https://www.brookscomm.com/a-good-brief-can-be-the-key-to-a-great-campaign/) - We at CBC have spent a good deal of time over the years on "educating" clients on what a good PR/ Marketing brief is and that the money and time you invest in creating one will be worthwhile in the long-term. A brief is a perfect example of 'the more you put into it, the
- [Does life really replicate work?](https://www.brookscomm.com/does-life-really-replicate-work/) - Some people will tell you that if you think positively and wish for something or visualise good things happening, there’s a good chance it will happen. I tend to feel there is some truth in this, and certainly think there is such a thing as karma, and phrases and philosophical thinking around 'what goes around
- [Burning rubber, diesel, celebrity spotting (well one) and a PR meeting with new clients](https://www.brookscomm.com/burning-rubber-diesel-celebrity-spotting-well-one-and-a-pr-meeting-with-new-clients/) - All in a day's, actually a morning's work some may think for us PR people, but life, let alone work isn't always as much fun, but I wish it was. I can certainly vouch that being taken round the historic Brands Hatch circuit in a Porsche GT3 with someone who's raced Ferrari's with Schumacher and
- [“Time waste differs from material waste in that there can be no salvage” (Henry Ford)](https://www.brookscomm.com/time-waste-differs-from-material-waste-in-that-there-can-be-no-salvage-henry-ford/) - So what can we do to make the most of our time? Here are some thoughts from our Team Training on this very subject. We have found that these tips really do save those precious seconds, minutes and hours. 1. When do you feel your best during the day? Schedule your work to suit your
- [The power of Tactful PR from Ali](https://www.brookscomm.com/the-power-of-tactful-pr-from-ali/) - As part of a recent PR campaign for one of our professional services clients, CBC was involved with distributing a comment article to the business and international trade press. On undergoing a Google search to see how successful this had been, we found, to our delight, that the release had indeed been published, in full,
- [CBC does not drive halfway to the moon](https://www.brookscomm.com/cbc-does-not-drive-halfway-to-the-moon/) - In response to a journalist request about how green we are I figured out that since we moved our office from seven miles outside Guildford into the Town centre, six years ago, that we've NOT driven halfway to the moon, which we otherwise would have done (saving over 100,000 miles of driving). Now we are
- [Gadgets, Gadgets, Gadgets](https://www.brookscomm.com/gadgets-gadgets-gadgets/) - I’m back from the Gadget Show Live. A whole weekend dedicated to gadgets – doesn’t that sounds like fun?? It certainly does for me and although I was a bit disappointed that some big players in the industry didn’t show up. I was still impressed by the range of great, but also weird and useless
- [Cost Effective PR Tips from Chaz](https://www.brookscomm.com/cost-effective-pr-tips-from-chaz/) - Firstly, make your website as effective and professional as your budget allows. Use a recommended local web designer who knows about search engine optimisation. Make sure you keep your website simple and clear and include PDFs of key pages, so that they can double up as marketing collateral and allow you to save on printing
- [Thoughts on opportunities in a recession and the role of PR](https://www.brookscomm.com/thoughts-on-opportunities-in-a-recession-and-the-role-of-pr/) - When times are tough, people need more help than ever with marketing and selling their goods and services but they are faced with the dilemma of needing to cut costs at the same time. Therefore, they need a Marketing and PR campaign that is creative, measurable and shows the value that it will add to
- [One persons necessity is anothers luxury:-)](https://www.brookscomm.com/one-persons-necessity-is-anothers-luxury/) - Bread is a necessity, holidays are a luxury - or are they? Everyone has a view on what is a necessity and what isn't .So how about your business - where do people see it? For any business in these turbulent times, where you are seen to sit on the luxury/ necessity line can be
- [CBC Newsletter is judged to be amongst the Best in the UK by the Chartered Institute of Public Relations.](https://www.brookscomm.com/cbc-newsletter-is-judged-to-be-amongst-the-best-in-the-uk-by-the-chartered-institute-of-public-relations/) - It's been a good week. Following on from our last blog on Newsletters (Wednesday, 30 July 2008), we have just heard that we have been shortlisted for the Chartered Institute for Public Relations (CIPR) PRide Award for the Best Newsletter for our work with the Surrey Research Park. The Award ceremony is set for 31st
- [Summer weather gloom forgotten about as the Premier league kicks off again!](https://www.brookscomm.com/summer-weather-gloom-forgotten-about-as-the-premier-league-kicks-off-again/) - Following on from Michael’s sporting theme earlier in the week, I’d like to point out that we are now less than 24 hours away from the return of English Premier League football season, which returns to clear away our blues from the seemingly relentless August rain and bad weather - although today is better at
- [The wallet, the smoking woman and the assassin](https://www.brookscomm.com/the-wallet-the-smoking-woman-and-the-assassin/) - Found a wallet in the street last week and managed to contact the owner and return it (via calling his Granny whose details I got as he had an unusual surname, after taking the chance that he might be related to the number in the BT online phone book -- she was confused but he
- [4 minutes of fame](https://www.brookscomm.com/4-minutes-of-fame/) - You might remember that a couple of weeks ago I mentioned in our blog that I went up to Birmingham to promote Dane-Elec’s Zpen for the Channel Five gadget show. Yes and this week it got broadcasted. We all were very excited as on Monday evening at 8pm the gadget show started. And wow what
- [Rainy night in Georgia (well, okay then .... a rainy day in London)](https://www.brookscomm.com/rainy-night-in-georgia-well-okay-then-a-rainy-day-in-london/) - It's July. It's the Summer. It's a champagne press trip on the London Eye to launch a great new scanner pen http://www.danedigital.com/index2.php. It's a great plan -- what could possibly go wrong? The weather -- that's what. When was the last time we had a month's rainfall in July? Yesterday, that's when. It didn't stop
- [Chaz on TV .... again?](https://www.brookscomm.com/chaz-on-tv-again/) - Hi, goodness know what it's going to be like ..... !! Chaz as media mentor is on today BBC1 4:05pm The Smokehouse: "Six children put their parents on a quit-smoking course, living in the smokehouse rehab centre with doctors and psychologists. The teams take to the streets to see how many other smokers they can
- [A bird in the bedroom with a footballer?](https://www.brookscomm.com/a-bird-in-the-bedroom-with-a-footballer/) - ..... no, not intimate bedroom details .... yesterday my 4-year old daughter came out of the bedroom saying "there's a pigeon in the bedroom" -- and she was right, the daft bird had fallen down the chimney. It took some persuasion to get me in there with the thing, and then more persuasion from me
- [Welcome to the CBC blog](https://www.brookscomm.com/welcome-to-the-cbc-blog/) - Hi there, We would like to welcome everybody out there to our CBC blog. In the next couple of weeks you will have an insight in the daily life of a PR agency. What they really do and how PR can be so much fun! :-) We keep you posted! Your CBC Team
- ["Measurable" PR](https://www.brookscomm.com/measurable-pr/) - We, at CBC, are all about "measurable" PR campaigns. It is an essential approach to any PR or Marketing campaign, whether it’s one that you pay an agency to undertake or one that you spend your own valuable time on. And you need to decide on "how" you are going to measure success before you
- [Investors in People and Flexible Sunshine](https://www.brookscomm.com/investors-in-people-and-flexible-sunshine/) - I'm smiling in spite of the lovely English rain. We have been successfully reassessed once again and get to keep our Investors in People accreditation. Not only that but Jim, our assessor, says that we are one of the best examples of work/ life balance that he has ever seen. This does not make me
- [Innovative ‘Green Bonus’ encourages employees to leave car at home](https://www.brookscomm.com/innovative-green-bonus-encourages-employees-to-leave-car-at-home/) - We have introduced a Green Bonus for employees to encourage them to leave their car at home and come to work on foot, by bicycle or public transport. “We just felt the need to do something and make a difference, so introducing the Green Bonus and encouraging our employees to walk or cycle to work
- [Canine psychologists and island adventures](https://www.brookscomm.com/canine-psychologists-and-island-adventures/) - Canine psychologists and island adventures PR is all about creating opportunities. So what better way than to spend a morning “opening doors” within the beautiful and historic surroundings of the Guildford Guildhall. This is precisely what we at CBC did on Wednesday this week, when we acted as Experts on PR and Marketing at a
- [1000 press releases – what a milestone](https://www.brookscomm.com/1000-press-releases-what-a-milestone/) - At CBC we have just written our one thousandth press release, and what an art this is! We have learned over the years, how important it is to provide journalists with clear, concise, easy to digest and non salesspeak or jargony information, that provides clear messages to ensure that our clients' stories are printed (or
- ["Working on Recovery" - Hart Brown's 6th Annual Economic Forum – Wed 23rd June 2010](https://www.brookscomm.com/working-on-recovery-hart-browns-6th-annual-economic-forum-wed-23rd-june-2010/) - We are delighted to be co-sponsors of the Hart Brown 6th Annual Economic Forum on Wednesday 23rd June at the University of Surrey’s School of Management. Hart Brown is delighted to have secured David Frost (Director General, British Chamber of Commerce) as the key note speaker together with former International Finance Expert, Sue Marks and
- [A big welcome to Carys :-)](https://www.brookscomm.com/a-big-welcome-to-carys/) - Recently graduated with BA (Hons) Communication, Media and Culture degree, Carys has joined the CBC Team as an Account Executive. Using her strong organisational and communication skills, she will help the Team with a whole range of PR, Marketing and Admin support tasks. Her main focus will be on supporting the Team in delivering on
- [Better safe than sorry](https://www.brookscomm.com/better-safe-than-sorry/) - This has not been an easy week for me! People always talk about the importance of backing up, but I became intimately acquainted with the importance of this somewhat boring task when my laptop (purchased circa 2003) finally died. Yes, I had been backing up my data, but was about a month out of date
- [Parts of the Beijing Olympics opening ceremony 'faked'](https://www.brookscomm.com/parts-of-the-beijing-olympics-opening-ceremony-faked/) - Of course, the obvious thing to blog about at the moment would be the Olympics, as that is the only thing that anyone seems to be talking about! Well, I thought that I would resist the urge, until I read a story on the Sky News web site that claims that parts of the spectacular
- [The future of Computer Games](https://www.brookscomm.com/the-future-of-computer-games/) - I’m back from the Games Convention in Leipzig, Europe’s leading computer games event and it was fun as always. In comparison to Games Convention 2007, this year's was bigger, had more exhibitors, more trade and end user visitors, and more journalists than the year before. And we are not taking about a couple more people,
- [Symbian Smartphone show](https://www.brookscomm.com/symbian-smartphone-show/) - You know that you are a gadget geek when you start to get excited about things like the Symbian Smartphone show (http://www.smartphoneshow.com/ ), which is be held at Olympia in London later this month. Apparently there will be more than 4000 delegates this year, from more than 120 different companies. With all of the major
- [CeBIT and the global recession from Uli](https://www.brookscomm.com/cebit-and-the-global-recession-from-uli/) - CeBIT is usually a busy show with many exhibitors and visitors. This recession year, my 6th CeBIT, I was expecting less of everything. Less exhibitors and less visitors certainly, but also hopefully, less expensive hotels, fewer taxi drivers trying to rip you off and certainly less unfriendly restaurant staff. The Hanover Messe, I must say,
- [Digital Identity](https://www.brookscomm.com/digital-identity/) - Last week I attended the inaugural Digital Identity and Privacy conference held by Consult Hyperion in London, which followed 12 successful years of the Digital Identity forum. The usual topic of ID cards – which always seems to be portrayed so negatively in the news (as highlighted by Elisa Pieri from her PhD research) was
- [Call Centres in Bangalore](https://www.brookscomm.com/call-centres-in-bangalore/) - Well I haven’t been anywhere exciting recently although it does feel like I’ve spent the last few evenings in rainy Bangalore. My daughters Dell crashed. Suddenly she couldn’t talk to her friends on msn, she lost the group homework due in tomorrow and all of the photos. She had thought about backing it up but………!!
- [Wireless and hot days in Rome](https://www.brookscomm.com/wireless-and-hot-days-in-rome/) - After a great deal of window shopping and price comparison, I finally purchased a new laptop (at Heathrow Airport Sony Shop). It was my first departure out Terminal 5 and I even managed to avoid going into the very fashionable and expensive shops that the Terminal has and head straight into Sony. Next time maybe!
- [Have you been speed boating on the Thames?](https://www.brookscomm.com/have-you-been-speed-boating-on-the-thames/) - Product launches are a great opportunity to not only introduce your product to your key journalists but also to really get to know them and bond with them. To be able to do this, big presentations, with 30 plus people in my opinion don’t really work, as CBC we believe in a smaller, but more
- [The Madonna of the Yarnwinder- Two UK journalists found not guilty of art theft](https://www.brookscomm.com/two-private-investigators-who-recovered-the-uks-largest-art-theft-the-priceless-da-vinci-madonna-found-not-guilty/) - Now justice has prevailed will Jack Doyle and Robbie Graham receive the reward offered by undercover cop representative of Duke of Buccleuch and endorsed by legal team? EDINBURGH, 21st April 2010. Today in the High Court of Edinburgh, a jury found two private investigators from Liverpool not guilty of conspiracy to extort money from the
- [The Spending Review](https://www.brookscomm.com/the-spending-review/) - Spending Review: Government must now shift gear from cuts to a clear growth strategy, says SCC Commenting on the Spending Review, set out by the Chancellor of the Exchequer today (Wednesday), Chaz Brooks, President of the Surrey Chambers of Commerce (SCC), said: “Business has been clear: the deficit must be tackled, no matter what. The
- [Newsletters for all](https://www.brookscomm.com/newsletters-for-all/) - Everyone seems to be interested in Newsletters this summer, whether electronic or printed. With this in mind here is a small taster of our top CBC Newsletter Tips to give you a hand. * What's in it for your readers? - make this focus your top priority * Catch attention - with shorter than usual
- [The Four Seasons of PR - Some tips to keep your campaign alive by using topical, seasonal issues.](https://www.brookscomm.com/the-four-seasons-of-pr-some-tips-to-keep-your-campaign-alive-by-using-topical-seasonal-issues/) - Is your product or service seasonal? What are the implications of work time/ holiday time/ Spring / Autumn / Valentine’s Day? Be creative.... In the summer – July and August – things are really quiet in the news. In the PR Business we call it the “silly season” – a time when anything can be
- [Top Ten Tips For Business Lunches With A Client](https://www.brookscomm.com/top-ten-tips-for-business-lunches-with-a-client/) - Some (well okay, most) of these have been learned from bitter experience.... (1) What are the rules? Rules are meant to be broken - if you have a client that you know particularly well then you can bend the rules. If however you are taking a local solicitor to lunch with a view to getting
- [How to survive Live Communications - Presentation Tips](https://www.brookscomm.com/how-to-survive-live-communications-presentation-tips/) - Olivia offers her thoughts on surviving live comms as published in Communicate Magazine March Issue. • Keep your presentation short and to the point. There is nothing worse than seeing eyelids drooping in your audience. • Make sure you know who your audience is so you can gauge the level of the content to them.
- [CBC is recognised as ‘a beacon of good practice’](https://www.brookscomm.com/cbc-is-recognised-as-a-beacon-of-good-practice/) - We’re so pleased, we’ve done it again! We’ve passed our Investors in People assessment :-) This is the fourth time we’ve passed, and things just seem to get better each time we’re assessed. This time, our assessor Jim (regular and long-standing readers of our blog will know that he’s assessed us every time) went as
- [Is the PC really dead?](https://www.brookscomm.com/is-the-pc-really-dead/) - The world is rapidly becoming more mobile. The vast majority of us can access emails, facebook, twitter, linkedin, youtube and anything else we’d want from our mobile phones and tablets. The use of social media on mobile phones has increased dramatically, with users logging in wherever they are to update their statuses, to ‘tag’ those
- [CBC is 15 years old!](https://www.brookscomm.com/cbc-is-15-years-old/) - We’ve just celebrated our 15 year anniversary at CBC in style with a full day of events with all of our employees...even those from France and Italy flew in for the occasion! We had bucks fizz and tasty pastries in the morning whilst we reflected on our best moments, then headed off onto the streets
- [CBC has a new home! And some more thoughts on the value of excellent customer service..](https://www.brookscomm.com/cbc-has-a-new-home-and-some-more-thoughts-on-the-value-of-excellent-customer-service/) - We are now in our new office in a fantastic location on Guildford High Street called Eastgate Court. We’re surrounded by professionals right in the heart of Guildford City Centre and Eastgate Court is a lovely, green development with its own courtyard. We’ve stayed within close distance of a lot of our local clients, so
- [The private sector must do more for SME exporters - roundtable event](https://www.brookscomm.com/the-private-sector-must-do-more-for-sme-exporters-roundtable-event/) - A few weeks ago, I was invited to take part in a Roundtable event organised by Wilkins Kennedy titled ‘The private sector must do more for SME exporters’. The event was held in Cobham, Surrey and was a brilliant opportunity to meet with leading professionals in the area to discuss how the private sector can
- [The Manx Missile stuns Guildford](https://www.brookscomm.com/the-manx-missile-stuns-guildford/) - Guildford has never seen anything quite like it. Cycling mania hit Guildford yesterday when the Tour of Britain had its final stage finish at the top of our High Street. The Tour rolled past the CBC office on its first trip though Guildford before taking a gruelling route through the Surrey Hills and back to a tough
- [How to combat Inbox fatigue on return from holidays](https://www.brookscomm.com/how-to-combat-inbox-fatigue-on-return-from-holidays/) - Does this sight look familiar? Then you could be one of the many who are back to work after your long summer holiday and faced with one of the downsides of technology. The sheer volume of emails that are lying in wait for you. But where do you start? Here are some tips from us
- [New Year Resolutions!](https://www.brookscomm.com/new-year-resolutions/) - Here are some tips to get off to a great start in 2013, by refocusing your efforts for another exciting and challenging year ahead with the customer firmly at the core of your business. Here are our Tips for New Year Resolutions that refocus your business around your customers. 1. As a board level or
- [Keeping up drive and focus](https://www.brookscomm.com/keeping-up-drive-and-focus/) - Now that we are half way into February, I wonder how you are getting on with your New Year's Resolutions? It can be all so easy to take off the accelerator, and be drawn back into the usual routine of doing things. Nature has its own way of stabilising things, so it takes sustained effort
- [No St Patrick’s day hangovers as four Irish tech businesses present at the LSE](https://www.brookscomm.com/no-st-patricks-day-hangovers-as-four-irish-tech-businesses-present-at-the-lse/) - Last night I braved the rainy streets and puddles of the Strand to make my way to the London School of Economics’ Clement House Building on Aldwych for the March Irish Themed London Enterprise Tech Meetup. I knew about the Tech Meetups and their good reputation of supporting tech start-ups from across the globe, but
- [CBC joins Guildford business leaders in launch of new specialist law firm supporting charities](https://www.brookscomm.com/cbc-joins-guildford-business-leaders-in-launch-of-new-specialist-law-firm-supporting-charities/) - Guildford’s business leaders gathered at the Guildhall last week to welcome and support the launch of Third Sector Law a specialist law firm supporting charities and their professional advisers. Representing the council the Deputy Mayor, David Elms, welcomed the diversity of commerce in the town. He said: “This is a thriving borough and this is
- [What we can learn from Trump VS Hillary](https://www.brookscomm.com/what-we-can-learn-from-trump-vs-hillary/) - Unless you are living under a rock, you will be fully aware of the Trump VS Hillary battle for the US presidency, the attacks on character and the rather quick deterioration of both parties’ reputation, fueled by the likes of Twitter. According to Wired, a staggering 7.4 million individuals watched the CNN Facebook Live stream of the
- [Assault by Battery: Can Samsung stop its reputation from going up in flames?](https://www.brookscomm.com/assault-by-battery-can-samsung-stop-its-reputation-from-going-up-in-flames/) - Launched in August 2016, the Galaxy 7 Note is the most expensive phone ever released by Samsung. In recent weeks, a significant number of consumers reported that their devices had burst into flames, prompting Samsung to issue a global recall of the 1 million sold units that it had sold so far. The cause of the damage
- [Advertising is what you pay for but publicity is what you pray for!](https://www.brookscomm.com/advertising-is-what-you-pay-for-but-publicity-is-what-you-pray-for/) - Getting positive media brand coverage was recently rated as a priority business objective by tech PR & Marketing professionals in our survey. This comes as no surprise as tech businesses can achieve rapid growth when their target customers are made aware of the benefits of their products and services. New consumer technology is desired by
- [Battle of the Christmas ads: Why John Lewis won our hearts](https://www.brookscomm.com/battle-of-the-christmas-ads-why-john-lewis-won-our-hearts/) - You know it’s nearly Christmas when all the major retailers try to win hearts and minds by unveiling their much-anticipated festive ad and PR campaigns! Retailers are well aware of the immense power of utilising emotion as a persuasion technique, and that often, emotion triumphs over logic. So how do retailers and their PR and Advertising
- [Blink and you won't miss it!](https://www.brookscomm.com/blink-and-you-wont-miss-it/) - On a chilly November morning, a selection of top IT and Tech journalists braved the elements to join us at the UK launch event for the Blink Home Security & Monitoring system. Held in the private dining room at the prestigious Ivy restaurant in London, brookscomm’s Media Director, Chaz Brooks welcomed the guests and introduced
- [2017: PR Predictions](https://www.brookscomm.com/2017-pr-predictions/) - Looking back, 2016 was a very eventful year for many different reasons. We witnessed PR moments from the likes of Jeremy Corbyn and Virgin Trains, Brangelina’s clever PR tactics, the exploding Samsung Galaxy saga, and of course, Brexit & Trump’s victory. So, what will be in store for PR in 2017? Read on for our
- [Crisis Communications](https://www.brookscomm.com/crisis-communications/) - Be honest, authentic and appropriate in a crisis Crisis management has been centre stage recently with the incident of a passenger being forcibly removed by aviation security officers from a United Airlines flight, with the incident filmed on mobiles. Handling a communications crisis in an age where news travels in seconds is complicated. The need
- [GDPR: The Implications for PR & marketing professionals](https://www.brookscomm.com/gdpr-implications-pr-marketing/) - GDPR & the implications for PR & marketing professionals Are you ready? Are you scared or fully prepared? The GDPR deadline may seem like a long way off, officially coming into effect from May 2018 for Europe. However, there is no time like the present to ensure you are fully versed with the legalities, implications
- [The Beast from the East and agile PR](https://www.brookscomm.com/beast-from-the-east-and-agile-pr/) - A structured communications strategy should be part of any business strategy and will help to achieve key business objectives. Producing interesting content which resonates with target customers and other stakeholders should be part of this plan. Published material gives huge credibility to a company and can establish key company spokespeople as experts in their field.
- [Q&A with Carys Waters, our new Project Leader](https://www.brookscomm.com/qa-with-carys-waters-our-new-project-leader/) - We caught up with Carys, one of the newest members of the brookscomm team, to get to know more about her and the role she’s taken on at brookscomm. What’s your career background? I’ve worked in PR and communications since 2010 after completing a degree in Communication, Media and Culture at Oxford Brookes. I actually
- [5 ways for Amazon sellers to cash in on Black Friday](https://www.brookscomm.com/5-ways-for-amazon-sellers-to-cash-in-on-black-friday/) - This November sees the return of Black Friday. The annual event is now firmly established in Europe. Its American origins based on the premise that after an entire year of operating at a loss (“in the red”) stores would supposedly earn a profit (“went into the black”) on the day after Thanksgiving, because holiday shoppers

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- [PR content](https://www.brookscomm.com/content-creation/pr-content/) - Content Services What We Do > Content Services > PR content PR content Media releases, thought leadership articles, blogs, social media posts Unlock the power of your brand narrative with our tailored PR content. Our skilled team specialises in crafting compelling content across various mediums, ensuring your message captivates audiences through strategic media releases, insightful
- [Case Studies](https://www.brookscomm.com/content-creation/case-studies/) - Content Services What We Do > Content Services > Case Studies Case Studies Case studies are highly effective at showcasing your expertise. They build trust with prospective customers by illustrating how your business has delivered success. brookscomm produce engaging, compelling, story-led content that explains how your business helped a customer overcome a challenge or achieve
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- [Amazon Marketing Services](https://www.brookscomm.com/digital-marketing/amazon-marketing-services/) - Digital and Amazon Marketing What We Do > Digital & Amazon Marketing > Amazon Marketing Services Amazon Marketing Services Since 2016 we have provided a comprehensive set of services to help brands successfully launch and prosper on Amazon marketplaces in the UK and Europe. From listing creation to cost-effective management of Amazon advertising, we fully
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- [Digital & Amazon Marketing](https://www.brookscomm.com/digital-marketing/) - Digital and Amazon Marketing What We Do > Digital & Amazon Marketing Specialist digital expertise to optimise visibility, drive profitability and sales growth, and enhance brand presence on and off the Amazon marketplace. Digital Marketing Digital Marketing We plan and execute marketing activities through online channels to strategically promote a brand, attract target audiences, and
- [Other PR services](https://www.brookscomm.com/pr-services/other-pr-services/) - PR Services What We Do > PR Services > Other PR services International PR Entering a new international market is challenging. With our established network of international PR affiliates, we provide powerful international campaigns, building your brand and growing your customer base. Campaigns are localised with in-country knowledge and strong media relations across multiple industries.
- [Media Relations](https://www.brookscomm.com/pr-services/media-relations/) - PR Services What We Do > PR Services > Media Relations Media Relations Our team uses best practice to identify the most influential media and social media contacts, analysts and influencers, build connections and maintain longstanding relationships. Journalists are bombarded with stories and are pushed for time in a 24/7 news culture. With our experience
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- [_ bin Brand & Messaging Workshops](https://www.brookscomm.com/strategic-services/bin-brand-messaging-workshops/) - Strategic Services What We Do > Strategic Services > _ bin Brand & Messaging Workshops Brand & Messaging Workshops We help you to develop a strong brand identity for your business by understanding your unique value proposition (UVP) and your target markets, identifying target audiences and developing key messaging. We assist in creating brand guidelines
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