While some of us may stay physically well through self-isolation and social distancing during this unprecedented period, a potential side effect of these practices is
Since its inception, PR has involved managing and enhancing the reputation of an organisation to its target audience via influencers such as key stakeholders, partners,
As we settle into a new decade, most organisations will be reviewing their communications activities and anticipating how they will contribute to their overall business
By Mwamba Malama, PR and Digital Account Executive Every year the never-ending debate on whether the Christmas season begins in December or November causes a
This November sees the return of Black Friday. The annual event is now firmly established in Europe. Its American origins based on the premise that
A communications strategy isn’t something that any business would doubt is important, but the reality of developing it is a lot easier said than done
Messaging and audience insights are an essential step in building your communications strategy. The ability to understand your target personas, whether these be customers, partners,
With Amazon Prime membership continuing to see double-digit growth, its annual Amazon Prime Day, held every July, is due to set new records for online
Looking for a career in PR & Digital Marketing? Our current Junior PR and Marketing Expert Aaron Jackson discusses how a placement with brookscomm has benefited him.
On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
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Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.
As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.
A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.
Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).
