I was delighted to learn recently that as an accredited practitioner who has kept up my CPD I was able to attend a Chartership day and get Chartered. I recently

“Rapid technological and social changes in the market mean everyone can to a certain degree ‘do their own PR’ using cost-effective tools” Mandy Brooks recently contributed to the Guardian for

Some recent claims… Targeted email campaigns which are personalised to subscriber needs – drive 9 times more revenue and deliver 18 times more net profit than broadcast e-mailings (Source: David

Customer testimonials are a fantastic endorsement of the great service that you offer and the value that you bring. With platforms like LinkedIn, it’s easy to endorse and recommend each other,

How many companies, even PR companies, have a detailed comprehensive approach to their External communications strategy but forget about their own Internal Communications? Sadly, probably too many! Internal Communications encompasses

For us, value for money marketing is all about spending 80% of your time and effort on the most important activities. It can be all too easy to get carried

Fresh from a webinar yesterday run by B2B Marketing in partnership with Base One which revealed some findings based on the results of a survey of 500+ European business buyers

Last night I braved the rainy streets and puddles of the Strand to make my way to the London School of Economics’ Clement House Building on Aldwych for the March

Keeping up drive and focus

Now that we are half way into February, I wonder how you are getting on with your New Year’s Resolutions? It can be all so easy to take off the

New Year Resolutions!

Here are some tips to get off to a great start in 2013, by refocusing your efforts for another exciting and challenging year ahead with the customer firmly at the

Guildford has never seen anything quite like it. Cycling mania hit Guildford yesterday when the Tour of Britain had its final stage finish at the top of our High Street. The Tour

Does this sight look familiar? Then you could be one of the many who are back to work after your long summer holiday and faced with one of the downsides

Our thoughts on how to create a winning culture are published on  Business Zone. Please link through to: Feel free to contact us on 01483 537890 for any help that

On Friday, LUSH erupted with its controversial ‘Fight Against Animal Testing’ campaign video to promote the issue of Animal Testing in the cosmetics industry, urging people to go into its

A few weeks ago, I was invited to take part in a Roundtable event organised by Wilkins Kennedy titled ‘The private sector must do more for SME exporters’. The event

It’s been announced this week that according to recent figures, we are officially out of the financial crisis. The UK economy has emerged from recession – we’re the last major

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