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Lush quits social media: smart or a stunt?

On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”

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Intern Life At brookscomm!

Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all… My time at brookscomm As I’m

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Fake News & Alternative Facts

The world of communications is continuously evolving. With the internet and social media, anybody and everybody can voice their opinion, establish themselves as content creators

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Blogging for Business

Showcase your  brand’s personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to

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Michael Bull

Digital Marketing & Integrated Services Director

Michael is our lead for digital marketing and responsible for developing strategic marketing

Michael Bull

Digital Marketing & Integrated Services Director

Michael is our lead for digital marketing and responsible for developing strategic marketing

Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.

As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.

A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.

Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).