Christmas TV ads: what are the magic ingredients needed to win the top spot?
By Mwamba Malama, PR and Digital Account Executive Every year the never-ending debate on whether the Christmas season begins in December or November causes a
By Mwamba Malama, PR and Digital Account Executive Every year the never-ending debate on whether the Christmas season begins in December or November causes a
A communications strategy isn’t something that any business would doubt is important, but the reality of developing it is a lot easier said than done
Looking for a career in PR & Digital Marketing? Our current Junior PR and Marketing Expert Aaron Jackson discusses how a placement with brookscomm has benefited him.
On Monday, the popular British cosmetics brand Lush announced on Twitter, Facebook and Instagram that they would be “switching up social”. The brand will be shutting down its LushUK accounts as well as Lush Kitchen, Lush Times, Lush Life, Soapbox and Gorilla. This dramatic shift comes from the brand being “tired of fighting with algorithms” and that it does “not want to pay to appear in your newsfeed.”
Ever wondered what life is like at brookscomm? Our latest PR and Digital Marketing intern Calum Ridgewell reveals all… My time at brookscomm As I’m
Be honest, authentic and appropriate in a crisis Crisis management has been centre stage recently with the incident of a passenger being forcibly removed by
The world of communications is continuously evolving. With the internet and social media, anybody and everybody can voice their opinion, establish themselves as content creators
Showcase your brand’s personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to
Did you know that one in three PCs running Windows software are infected with malicious software and that one million new forms of virus and
You know it’s nearly Christmas when all the major retailers try to win hearts and minds by unveiling their much-anticipated festive ad and PR campaigns!
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Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing
Michael is our lead for digital marketing and responsible for developing strategic marketing that brings together communications and brand content across paid, earned, shared and owned media for brookscomm and its clients.
As a commercially astute professional with over 25 years of experience in marketing and PR, Michael uses an analytical approach to assess and optimise campaigns to meet KPIs. He is a digital advertising expert, planning and managing successful, cost-efficient campaigns on platforms such as Amazon, Google, Facebook, LinkedIn and Twitter.
A talented and adaptable writer, Michael produces clear marketing briefs and customer centric marketing and PR content across various formats, helping the business to deliver its integrated services.
Michael is committed to continuous development, earning professional and postgraduate digital marketing diplomas. He was also previously a committee member of the Surrey CIM (Chartered Institute of Marketing).