10x Return on Investment for global AV brand
AVer Information, a leading global technology solution manufacturer of video conferencing hardware for education and business, needed to increase market share in the UK and Germany.
The Challenge
AVer's business plan called for a 10X sales increase in two years. Rene Buhay, SVP at AVer Europe, aimed to achieve this by focusing on education and SME markets.
To promote AVer solutions in the UK and Germany, he hired brookscomm for integrated PR and digital marketing, targeting a 10X ROI.
The Solution
Through market research and understanding AVer's innovative AV solutions and customer profiles, brookscomm developed an integrated European PR and digital marketing strategy with customer-centric messaging across various channels.
They positioned AVer Europe as an industry authority via media and social campaigns, resulting in extensive press coverage, increased company visibility, and qualified leads. Using digital tools, brookscomm monitored engagement metrics to optimise campaign performance.
The Results
The 2020 global COVID-19 lockdown boosted demand for AVer Europe's remote working and distance learning products. brookscomm developed effective messaging, targeting and engagement strategies as AVer's products played a vital role in mitigating lockdown effects on education and business.
Rene subsequently achieved the 10X ROI, supported by media results and new sales leads, showcasing the campaign's success.
Rene Buhay, Senior Vice President, Sales & Marketing, AVer Europe
“brookscomm are experts at what they do and can be trusted to deliver results, which meant they quickly became an extension of our AVer Europe team. Increased awareness through PR and digital marketing activity in the UK and Germany has played a key part in our growth in these regions. We are now recognised as a major player in the European market.”
Key results secured for Aver Europe included:
- 10,000+ followers on Facebook for Aver Europe
- 4,000+ followers on LinkedIn for Aver Europe company page
- Over 1,000 pieces of press coverage, highlighting new product launches and key partnerships secured with other industry leaders, reaching a potential audience of 800m
- Multiple reseller and corporate sales leads generated from LinkedIn & Facebook advertising
- Shortlisted in AV Magazine awards in “best tech in education” category
- Digital and print coverage in target media, including AV News, AV Magazine
- Case studies with London School of Economics and University of Greenwich
