Insights
In 2015, Amazon told Black Friday to step aside and make way for their own brand new sales event. By offering exclusive discounts to Prime members only and holding the
A structured communications strategy should be part of any business strategy and will help to achieve key business objectives. Producing interesting content which resonates with target customers and other stakeholders
Recent news has been dominated by stories which highlight the questionable tactics of some companies, in covertly harvesting user data from social media channels which informs their approach, enables them
GDPR & the implications for PR & marketing professionals Are you ready? Are you scared or fully prepared? The GDPR deadline may seem like a long way off, officially coming
Be honest, authentic and appropriate in a crisis Crisis management has been centre stage recently with the incident of a passenger being forcibly removed by aviation security officers from a
The world of communications is continuously evolving. With the internet and social media, anybody and everybody can voice their opinion, establish themselves as content creators and distribute articles. Buzzfeed has
We have held hundreds of media events for clients in differing industries over the past three decades. Here are some top tips for creating a successful event. Visualise your goal
Showcase your brand’s personality through blogging Like social media, blogging is a great way to demonstrate your business’s unique selling point. Blogging allows you to offer tips, advice and opinions
Looking back, 2016 was a very eventful year for many different reasons. We witnessed PR moments from the likes of Jeremy Corbyn and Virgin Trains, Brangelina’s clever PR tactics, the
On a chilly November morning, a selection of top IT and Tech journalists braved the elements to join us at the UK launch event for the Blink Home Security &
You know it’s nearly Christmas when all the major retailers try to win hearts and minds by unveiling their much-anticipated festive ad and PR campaigns! Retailers are well aware of the
Getting positive media brand coverage was recently rated as a priority business objective by tech PR & Marketing professionals in our survey. This comes as no surprise as tech businesses
Launched in August 2016, the Galaxy 7 Note is the most expensive phone ever released by Samsung. In recent weeks, a significant number of consumers reported that their devices had burst
Unless you are living under a rock, you will be fully aware of the Trump VS Hillary battle for the US presidency, the attacks on character and the rather quick
Love it or loath it, Twitter is a remarkable tool for creating awareness for your brand, interacting with customers and generating buzz. Better yet, it’s free! Used correctly, Twitter is
Not all PR & Marketing professionals are the same. In the tech sector these people have unique skills that make them stand out from the crowd. For instance: The ability
