Bread is a necessity, holidays are a luxury – or are they? Everyone has a view on what is a necessity and what isn’t .So how about your business – where do people see it? For any business in these turbulent times, where you are seen to sit on the luxury/ necessity line can be crucial to your survival.Cost cutting is the name of the game at the moment. Cut out the luxuries, spend on the necessities.Where do you sit in your customers priority order? This is often down to how you market and sell yourselves. The housing market is in the doldrums but sales of safes are up 20% as people feel it is better to keep their money at home rather than in the bank.There are winners and losers in every recession

Perception is everything. Do you say and show that your product or service can save your customers money or increase their sales? Do your customers feel that they can’t afford not to use you? If you can answer yes to both of these questions, then you have a great opportunity to develop your business and increase your market share while times are tough…..

Mandy